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Tag Archives: Making Rain

A Lesson For All From Dewey & LeBoeuf

As the media has reported extensively, Dewey & LeBoeuf made several serious management mistakes in recent years. The firm then made its situation worse by borrowing large sums, effectively (if not deliberately) concealing the results of those mistakes. It also kept most of its non-management lawyers and virtually all its staff uninformed about the risks being taken. All lawyers and staff will end up paying dearly for the actions of a few.

Law firms have one essential asset, their lawyers. Like any asset, lawyers need to be carefully valued. A major factor in Dewey’s now inevitable demise is that often lateral partner guaranties were based on neither individual nor firm collections. To make matters worse, the firm borrowed heavily to pay skewed, and not necessarily deserved, multi-year guaranteed partner compensation. (See e.g., ”Dewey’s Fall Underscores Law Firms’ New Reality” James Stewart for the New York times May 4, 2012; “As Dewey Collapses, Partners and Retirees Face Big Financial Losses” Tara Siegel Bernard for the New York Times May 11, 2012; “Assigning Blame in Dewey’s Collapse” Peter Lattman for the New York Times)

Wooing attractive lateral partners with multiple-year financial guarantees has long been a tool used by law firms to lure rainmaking partners. However, even when such lateral partners produce as expected, the results can cause strife within the ranks. The service partners and associates resent being blatantly undervalued so that someone can be king. When rainmakers with long-term compensation guaranties collect less than expected, the overall situation is worse. It can become, as it seems to have done in Dewey’s case, lethal.

Law partnerships are certainly about money, but they are also about common values and common styles of practice. I am not a purist, but I do believe that lawyers with major books of business should take some personal risk of having a less productive year than expected. To attract star partners there does need to be a likelihood of favorable compensation, but that can be accomplished with a floor and an upside. Lateral partners often get a first year guaranty above the fair floor, giving them enough time to integrate their practices. At firms with a work ethic that includes camaraderie and collegiality, risk is taken by even the best rainmakers.

Oversized compensation guaranties reward the greedy, not a character trait that makes for good partners. If the rainmaker produces, lawyers at lower levels will still feel undervalued. If the rain doesn’t fall as expected, only the guaranties are honored and the suffering is pushed down the chain. In the end, when the going gets tough, the greedy leave.

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Unchain Yourself from Your Desk

We are all comfortable around the tasks at which we excel. Good lawyers excel at solving complex, thorny problems, and their tools include careful reading and writing. These tools are developed with focused, concentrated time at a desk, alone, with constant practice.

By working hard at reading and writing better than much of the world, lawyers increase their chances of achieving good results in their transactions, litigations or regulatory pursuits. But because good results are frequently the result of quality time spent alone, it is tempting for lawyers to become overly fond of their desk-time. The problem is that, no matter how good a work product is produced, spending more time alone than necessary gets in the way of acquiring future work.

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Do You Really Want to be a Rainmaker?

It is sometimes a legitimate choice not to be a rainmaker. Some reasons are practical: not enough time, you have an academic or government job or work at a corporation that seems like it will be around for a while.

The non-practical reasons often have less legitimacy. On the emotional side, there are three primary reasons lawyers do not want to be rainmakers: admiration or affection for the one who makes your rain, lack of ambition and fear. Provided you understand your motives, the first two of these may be legitimate reasons. Fear, however, which is the predominant emotional reason for not taking risks about rainmaking, needs to be scrupulously examined, and often questioned.

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Writing Articles and Public Speaking

There is a lot of advice in the legal marketing world on the value of publishing and making presentations at conferences.  Lawyers often do get business from articles and speeches.  However, articles and speeches, by themselves, rarely produce prodigious results.

To be useful for rainmaking, articles and speeches need to get to a wide, appropriate audience.  (Although not relevant to rainmaking, some, often academic or political, articles and speeches are not written with an eye to winning business.)  The trick is deciding how, with whom, and in what manner to share your work.

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Ambition

Should a lawyer feel embarrassed about being ambitious? Like intelligence, ambition has no inherent moral qualities. However, unlike intelligence, ambition is not morally neutral. Ambition is a kind of a character trait, capable of enhancing or ruining every ambitious person’s life. To turn Hamlet’s “nothing either good or bad” (act 2, scene 2) on its head, ambition always takes on moral qualities. Ambitious actions affect others.

All rainmaking lawyers and successful in-house and government lawyers are ambitious. Lasting success does not come without desire. People sometimes “inherit” great practices, but those practices scatter if the inheritor does not have the ambition to keep them.

There are different ways to get ahead. Greed and pride are vices. Ambition coupled with concern can raise all boats.

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